Two Lesser-Known Brands Partner Up To Join Maryland Sports Betting Market

Legal mobile sports betting hasn’t even gotten underway in Maryland, but there’s already a new player in town.

Gaming Innovation Group Inc. (GiG) has inked a deal with US-based sports betting brand Crab Sports to launch a sportsbook in the Old Line State with the goal of providing a locally focused product to compete with gaming giants like FanDuel and DraftKings.

According to a press release, the partnership aims to combine GiG’s leading technology and turnkey product, along with its recently acquired sportsbook Sportnco, with Crab Sports’ 20 years of online gaming experience to provide a unique and local offering for Maryland bettors.

The contract details are expected to be hammered out within the next few months with the hope of mobile sports betting launching by the end of this year or early 2023.

The product aims to differentiate itself from its competitors by offering a local experience with a unique set of tools focused on customer experience and retention.

It will look to compete for a piece of the projected $217 million pie that the Maryland sports betting market could generate in its first year.

“I am delighted to have partnered with Crab Sports,” GiG CEO Richard Brown said. “We see great potential in the Crab Sports excellent team and local approach, and we see great potential in Maryland. We look forward to working closely with the Crab Sports team to maximize their potential through a successful launch.

“This is a proud moment for us and highlights the faith we have in the synergies between GiG and Sportnco. This type of deal is directly in our ‘wheelhouse’, helping challenger brands drive value and enter newly regulated markets, showcasing our product in the ‘soon to be’ open Maryland market.”

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About Crab Sports

Crab Sports is a new brand concept awaiting launch in Maryland. The brand is backed by over 20 years of experience in Europe in the online gaming market and is looking to utilize that expertise to create a hyper-local product for sports bettors in MD, along with its partner GiG.

The landing page to its not yet launched website boasts the tagline “For Maryland, By Maryland” and offers visitors the chance to sign-up for updates for its online sportsbook that it says is coming soon.

While mobile sports betting has still not hit the ground in Maryland, bettors can place wagers at five land-based casinos in the state. When online betting gets underway, businesses will have the chance to compete for up to 60 mobile licenses.

About the Author

Ryan Hagen

Ryan Hagen is a freelance writer for Maryland Sharp. He’s spent most of his career writing in roles that have ranged from copywriter at a boutique ad agency to corporate communications at a large oil firm. His true passion is sports, and he’s now been writing in the sports gaming industry for the last couple of years. He enjoys sports betting and usually bets a little too much when he loses and not quite enough when he wins.