Maryland SWARC Approves Diversity Plans for 10 Sports Betting Licensees

On Wednesday, Jan. 18, the Maryland Sports Wagering Application Review Commission (SWARC) approved the diversity plans of 10 companies that have Maryland sports betting licenses.

In September, the SWARC added an addendum that required each sports licensing applicant to submit a Diversity Plan. Once an entity was awarded a license it had 30 days to submit its diversity plan.

The SWARC defined diversity as including ethnicity, religion, race, gender, gender identity, sexual orientation, socioeconomic status, disability status, and veteran status but it is not limited to just these listed.

Each plan was required to agree to report diversity metrics to the Maryland Lottery and Gaming Control Commission (MLGCC), agree to obtain a diverse group of owners, investors, employees, and contractors, as well as a plan for diversity-related events and outreach. Each applicant was also required to agree to make a good-faith effort to meet all of the diversity objectives that are outlined in each plan. 

Approved Diversity Plans

 The 10 sports wagering licensees to have their plans approved are:

  • Bingo World/ partner BetRivers
  • BetMGM
  • Horseshoe Casino Baltimore/partner Caesars Sportsbook
  • Greenmount OTB/partner betPARX
  • DraftKings
  • Maryland Stadium Sub (FedEx Field)/partner Fanatics Sportsbook
  • Hollywood Casino Perryville/partner Barstool Sportsbook
  • Live! Casino & Hotel/partner FanDuel
  • Long Shot’s 
  • Riverboat on the Potomac/partner PointsBet

If any of these licensees wish to make changes to their plans they must be approved by the MLGCC.  All of the Diversity Plans will be made public on the SWARC website at some point in the future. 

Bally’s, WynnBet, and Long Shots have all submitted Diversity Plans to be reviewed at the next meeting. 

December A Big Month For Sports Betting

In the first full month that mobile sports betting was live, online sportsbooks brought in a combined sports betting handle of $478 million for December

The online sportsbooks currently available in the state are FanDuel, DraftKings, Caesars Sportsbook, BetMGM, Barstool Sportsbook, BetRivers, and PointsBet. 

Of the seven online sportsbooks currently operating in the state, FanDuel Maryland led the way bringing in $236.2 million. DraftKings Maryland had the second-highest handle bringing in $157.8 million.

The nine retail sportsbooks brought in a combined handle of $18.9 million in handle and a $395,252 contribution via the sports wagering tax. MGM National Harbor was the top earner, bringing in a handle of $6.8 million for the month. 

Fanatics Sportsbook Coming To FedEx Field

Fanatics is set to open its first sportsbook in the United States at FedEx Field. The sportsbook is set to open on Friday, Jan. 20 in time for bettors to be able to place bets on the Divisional Round of the NFL Playoffs. When the sportsbook does open its doors it will be the first one inside of an NFL stadium and will be open seven days a week. 

The sportsbook has been in the works since last August when Fanatics and FedEx Field applied for the retail sports betting license. It will be the ninth retail sportsbook to open in Maryland and the first at a sports stadium in the state. 

DraftKings is also expected to open a retail sportsbook at Timonium Racetrack but there is no official opening date yet.

About the Author

Kayleigh Toney

Kayleigh Toney is a Virginia-based freelance sports writer at Maryland Sharp. She’s an avid NWSL and USWNT fan and a lifelong Virginia Tech Hokie.